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- Asia Pacific is a complex place to do business that requires a significant level of experience and knowledge to help deal with culture and business idiosyncrasies region to region
- Relationships are critical and take a long time to develop
- Ability to tap into distributor network across APAC
- Wide and extensive understanding of retail and online retailer players across APAC
- Established partnerships, rapport with online players like: Amazon, Lazada, JD, tMall, FlipKart, JB Hifi, The Good Guys, Woolworths Group.
- Traditional retail still plays a major role across the APAC region (ex China) as opposed to online business which is growing but not as quickly as Western markets.
- Distributors represent multiple brands and most have other business interests and focus; some are better than others and require expertise or disciplines to maintain high level, brand aligned execution as per corporate & brand objectives. This requires ongoing management & experience in region, in time zone.
